The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning. It features all of the posts from the original communications planning series of posts, edited to reflect feedback I’ve received and with some additional content added throughout.
When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan - of putting tactics before strategy.
Unfortunately, even the most basic communications approach comes with costs attached. In a corporate communications plan, the budget section details these.
Issues management is all about catching problems before they become crises. Your communications plan should help you to prepare for that.
