Every so often a client (or potential client) will come to us and say something like,
"We think we should be doing something in social media."
Whether it’s social media monitoring, a podcast series, blogger relations, community building or a fully-integrated campaign, they’ve heard that social media is the thing to do and they want to be [...]
Challenge your assumptions and challenge those of others. Often the assumptions will be right, but it’s worth doing it for the times when they aren’t.
The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning. It features all of the posts from the original communications planning series of posts, edited to reflect feedback I’ve received and with some additional content added throughout.
Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.
When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan – of putting tactics before strategy.
Unfortunately, even the most basic communications approach comes with costs attached. In a corporate communications plan, the budget section details these.
Issues management is all about catching problems before they become crises. Your communications plan should help you to prepare for that.
You know your goals; you know what you’re saying; you know who you’re talking to. You need to decide how to say it.
How are you going to reach the audiences you’ve selected?
By now we’ve set the stage, established our objectives and strategy and chosen our audiences. Now, at last, it’s time to think about our announcements.
