A little while back, a few people drew my attention to Scribnia. I glanced at it at the time, but unfortunately I didn’t have a chance to dig too deeply. In a way I’m glad that I didn’t, as since then I’ve watched it grow into a very useful tool and I think my opinion is [...]
Tag Archives: social media
Community Alone Isn’t Enough
June 23, 2009 – 8:00 am
One of my favourite roles to play (and one that likely annoys my colleagues the most) is that of devil’s advocate. I try to constantly question the things that everyone takes for granted, because one day things will change. It happened to many traditional PR folks, and if we don’t keep a close eye out [...]
Emotion doesn’t trump reality
June 3, 2009 – 8:00 am
In recent months I, along with many other people, have voiced concern about the influx of “social media experts” with no real background in communications but a strong enthusiasm for social media tools. We’ve worried publicly that they lack real-world experience and strategic communications insight and that these two things will lead to their failure [...]
Social Media Is Becoming A Commodity
May 29, 2009 – 8:00 am
Anyone can do media relations. Anyone can pitch a journalist. Some people can even do it well. However, no-one in their right mind is going to hire your firm because you pitched a straight media relations campaign to them because everyone is pitching it.
Social media is fast becoming a commodity, just like media relations. A few [...]
There’s Nothing Magical About Social Media Principles
May 28, 2009 – 8:00 am
We often hear how social media is “different” – how it changes everything about your communications. How you have to throw the old rules out the window when launching into social media tools. I respectfully disagree.
Too many “social media experts” treat these kinds of principles as though they separate social media from other forms of communication, [...]
Rethinking “Influencers”
May 20, 2009 – 8:00 am
Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are they the long tail, the people with relatively few readers but who make up a good chunk of pages 2+ in Google’s search results and who, in time, could develop a sizeable following?
I ask because I’ve had [...]
Where Are The Experts?
May 19, 2009 – 8:00 am
The people on the leading edge of social media have, in general, avoided referring to themselves as experts. It’s partly due to modesty, and partly because everyone who calls themselves an “expert” gets widely mocked as a douchebag in the social media egosystem.
I got a trackback today from a post by Marc Meyer, noting that “if [...]
Five Tools For Drinking From The Firehose
May 14, 2009 – 8:00 am
Over the last few weeks I’ve presented to a number of groups around ‘101′ social media topics – how to get started, practical pointers, and ethical issues in social media.
People often express shock at the sheer volume of tools and information out there in social media. It can be overwhelming, for sure.
So how can you [...]
