“We Should Do Something In Social Media”
Every so often a client (or potential client) will come to us and say something like, "We think we should...
Integrated Communications – Not Social Media – Won The Election
Social media didn't win the election. However, a tightly-integrated communications strategy, of which social media was an important part, went a long way towards it.
Think: Strategy
It’s all too easy, especially in the world of public relations and social media where there’s a shiny new tool...
Ready, Aim, Fire – 2 Ways That Poor Planning Can Hurt You
When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan - of putting tactics before strategy.
How To Write A Good Communications Plan – Part 10 – Tactics
You know your goals; you know what you're saying; you know who you're talking to. You need to decide how to say it. How are you going to reach the audiences you've selected?
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