Every so often a client (or potential client) will come to us and say something like,
"We think we should be doing something in social media."
Whether it’s social media monitoring, a podcast series, blogger relations, community building or a fully-integrated campaign, they’ve heard that social media is the thing to do and they want to be [...]
Social media didn’t win the election. However, a tightly-integrated communications strategy, of which social media was an important part, went a long way towards it.
It’s all too easy, especially in the world of public relations and social media where there’s a shiny new tool every week, to lose sight of the big picture and focus in on tactics.
When someone asks you for ideas about something, where do you start? Do you instantly get the creative juices flowing and start [...]
When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan – of putting tactics before strategy.
You know your goals; you know what you’re saying; you know who you’re talking to. You need to decide how to say it.
How are you going to reach the audiences you’ve selected?
