Posts Tagged ‘Weekly Reads’

Monday Morning Reads: Social Pre-Teens; Ebert’s New Voice; YouTubian Politics

Three pieces for you this Monday morning: an interesting look at how educators are grappling with pre-teen adoption of social media and how to safeguard them as they do so; a moving presentation from Roger Ebert about the impact that technology has had on his life, and a Democratic Representative delivering a presentation in the House, seemingly aimed at the YouTube audience.

Fast Company: Social Media Abstinence Education Is Not Working For Pre-Teens

43% of 9 to 12 year-olds in Europe admit to having a Facebook account. As a result, the U.K. department of education is recommending that schools teach children how to use social networks, rather than banning them.

Fast Company looks at how Facebook’s ban on pre-teen users is failing, and the implications for educators.

To ban or to teach?

TED Talks: Roger Ebert – Remaking my voice

Simultaneously funny and touching, Roger Ebert’s tale of how technology has allowed him to retain his voice after losing the ability to speak is inspirational, and should make all of us grateful to live with the tools we do.

Speaking without speaking

Rep. Crowley (D-NY) – Speechless

Cameras were introduced into legislative forums to broaden access to the political process. Instead, they have turned debates into grandstanding for TV, and now – with the growth of social media – into grandstanding for the Internet.

We’re now witnessing politics for YouTube. When Rep. Joe Crowley delivered his “speechless” speech earlier this month it wasn’t aimed at other representatives; nor was it aimed at TV viewers (there’s no three-second soundbites there for the news shows). This was made for YouTube, and on YouTube it took off.

Is this the first presentation of its type in American politics? I very much doubt it, and it’s certainly not going to be the last, but it’s a great example of the way that politics is changing as the technology around it does the same.

Speechless: Politics for YouTube

Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging

In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. Enjoy.


New York Times: Erasing the Digital Past

Interesting post on digital “reputation managers” who help their clients stay out off the digital home page (Google) when bad news erupts. This is a small sub-set of PR, but I was a little dismayed to see the post points to black-hat tactics like splogs as a good solution. Sounds like a good way to get yourself smacked by Matt Cutts:

“To trick the search engines, these managers employ programmers who create dummy Web sites that link to a client’s approved list of search results. The more links, the higher the approved sites rank.”

Digital reputation management

Socialbrite: 13 tutorials to bring your Facebook presence to the next level

Does what it says in the title – 13 tutorials, from creating a custom iFrame tab, to displaying featured Pages on your Page, to targeting messages to a subgroup of fans, to measuring fan growth.

Hop on over for the full list.

Facebook tutorials “r” us

Social Signal: How to write a blog post in 10 minutes

Useful tips for those of us (me included) who turn every post into an epic saga, including seven ways to add value to a third-party post you’re sharing. Personally, I like to try to add something when I write a post about someone else’s thoughts – either a criticism, a contrary point of view, or something that I think adds to the resource they’ve provided.

Speed-up your blogging

Engadget: Gmail Motion April Fools’ gag inevitably turned into reality using Kinect (video)

Google usually comes up with pretty good April Fools jokes, and this year was no exception as it ‘announced’ Gmail Motion – a non-existent new tool that lets you control your Gmail using gestures. Creating a fake tool like this is like putting a button reading “don’t push this” in front of a kid, and it only took a day before someone actually made this happen:

Pretty dorky neat.

Turning April Fools into reality

Quora: Why hasn’t another product disrupted and replaced Craigslist?

Fascinating discussion around Craigslist’s place in the market, including an interesting take from Josh Hannah who suggests that Craigslist *has* been disrupted; it’s just not obvious yet.

Debating Craigslist

Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Happy Monday! A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble” bursts, to reputation management, influence and lastly a couple of Google stories to round things out.

Let’s get to it!

The Guardian: Churnalism or news? How PRs have taken over the media

The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups. The website allows readers to paste press releases into a “churn engine” which compares the text with a constantly updated database of more than 3m articles and assigns each article a “churn rating”, show the percentage of any given article that has been reproduced from publicity material.

Has PR taken over the media?

Julien Smith: How to Avoid the Social Crash

Great piece on escaping the bursting of the social media bubble. Lesson for communicators: diversify. Don’t just be a “social media guy” (or gal) – be a communicator that thinks about integrated approaches. Communications isn’t going anywhere.

Avoiding social media osolescence

Mashable: What Brands Can Learn From Taco Bell’s Social Media Lawsuit Defense

Interesting piece from Mashable shows how Taco Bell benefited from avoiding what we at Edelman call “abandonment valley” by engaging in ongoing online activity. Thanks to this, when a reputation issue hit, the company was able to communicate directly with its fans (alongside smart SEM) and manage the problem.

Taco Bell avoids abandonment valley

BrandSavant: The Limits Of Online Influence

An interesting case study of influence apparently not working. A couple of points leap to mind:

  • Expecting results from “impressions” is futile, without considering context – quality of content, tone, messaging within, quality call to action, etc.
  • Influence is irrelevant without context. People may be influential on one topic but not on others

Still, the case study makes for interesting, thought-provoking reading.

Questioning online influence

The Next Web: Google acknowledges Gmail issues as users complain of missing emails

In another reminder that we should all take care to back up the data we have stored in “the cloud,” this piece outlines problems that numerous (albeit a small proportion of) Gmail users have been experiencing with emails disappearing from their inboxes.

Back up your life

Hubspot: Google Changes Algorithm to Punish Content Farms

There have been some interesting stories recently about spammers and content farms winning the war with Google. This piece from the folks over at Hubspot suggests that Google is fighting back, making changes that penalize companies like Demand Media and affect roughly 12% of Google searches. Promising changes.

Google strikes back at content farms

Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. Enjoy.


WSJ: Smart Dictators Don’t Quash the Internet

Amidst ongoing unrest in the Middle East, the Wall Street Journal takes a look at why some regimes are shying away from shutting down the Internet in their countries.

The Internet in dictatorships

Fast Company: Google Gives More Prominence to Social Search

Google has bumped-up the prominence of social results in its search results, making the convergence of social and search strategy all the more important.

Social rising in search

ReadWriteWeb: This is the Creepy, Super Cool Future of Smartphones & Social Networks

I’ve been fascinated by the potential of augmented reality apps integrating with social networks, in the same way that Yelp works with real-world locations. Here, ReadWriteWeb looks at the latest innovation and briefly considers some of the implications.

Augmented reality and social collide

Mashable: HOW TO: Grow Your Sales and Revenue Using 2D Codes

2D codes (of which QR codes are a common type) are in the early stages of their evolution and use by marketers, but here are a few thought-starters to get the creative thought juices flowing.

QR ideas for business

Mashable: Text a Nearby Group of Friends With GroupMe’s New Foursquare Feature

Another Mashable story – this one on an interesting use case for Foursquare – GroupMe, which lets you text groups of nearby friends. Rudimentary but another example of how location-based services can prove valuable.

Location-based texting with GroupMe

TechCrunch: Twitter Reinstates UberSocial And Twidroyd, UberMedia iPhone Apps Still Under Review

In the latest turn in the UberTwitter tale, Twitter has reinstated several UberMedia apps, saying that steps have been taken to address the ToU violations. Among them, UberTwitter is now named UberSocial. UberTwitter users worldwide, rejoice!

UberMedia apps reinstated

Salon: Middle-earth according to Mordor

Ever wonder what Lord of the Rings was like from the perspective of the other side? Now you can find out, with this free book, available as a PDF.

The other side of Lord of the Rings

Mashable: 10 Fascinating YouTube Facts That May Surprise You

It is what it says on the tin: 10 interesting nuggets about everyone’s favourite video site. Hard to believe it was only created six years ago.

Interesting YouTube facts

The 20: SEO Rapper Will Revolutionize Your Off-Site Meetings

SEO explained succinctly by a rapper in a garage. Enough said.

SEO Rapper

IGN: Dead Island – Announcement Trailer

Warning: Not for children or the faint-hearted. However, this is an incredible video for a video game trailer.

Dead Island trailer

Monday Morning Reads: TweetDeck, Black Hat SEO, Facebook Pages

Happy Valentines Day! Lots to cover in this week’s reads – TweetDeck, link farming, Facebook newsfeed and the new Pages layout; social media in emergencies and a few networking tips to round things out. Enjoy.

TechCrunch: UberMedia, Indeed. Bill Gross’ Twitter Ecosystem Empire Just Acquired TweetDeck

Twitter has benefited immensely from a thriving developer ecosystem. You may not have realized it, but over the last little while one company – UberMedia – has scooped up several of the leading Twitter apps, including Echofon and UberTwitter. The latest in the line of acquisitions: the mighty TweetDeck.

TweetDeck acquired

New York Times: The Dirty Little Secrets of Search

In case you missed it, this weekend the New York Times published a story outing a link scheme by JC Penney that led to them being the #1 result in Google for a large number of search terms. This is a long read, but worthwhile, especially if you aren’t too familiar with SEO principles and some of the “black hat” techniques some people use to game the system.

Dirty SEO tricks

Search Engine Land: New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google

Some useful technical background on the New York Times/JC Penney link scheme story above.

Digging deep on SEO controversy

Disruptive Conversations: How Facebook Now Removes Friends and Pages From Your NewsFeed – And How To Fix It

Dan York looks at a setting buried in Facebook that might be limiting the posts you see in your newsfeed to those of people you interact with the most often. For those of us who like to see updates from all of their friends, it may be worth toggling this.

Tweaking your Facebook experience

Mashable: How Brands Can Make the Most of Facebook’s New Pages

Late last week, Facebook rolled out a new layout for brand Pages. In this post, Aliza Sherman outlines a few ways to take advantage of this new layout (hint: investing big money in new custom tabs isn’t among them)

Facebook Pages’ new layout

Mashable: How We Use Social Media During Emergencies

It’s been several years since I gave my first presentation on social media’s use in emergencies, and the field has developed somewhat since then. This infographic gives some handy insights into both peoples’ attitudes towards social media in emergencies, and examples of its past use. While the post title is off the mark and the graphic itself is full of typos, it’s a neat resource.

Social media in emergencies

John McLachlan: What a Drug Addict Taught Me About Social Media

Five simple tips on networking, inspired by the author’s troubled friend.

Networking tips for social media

(Thanks to Daria for pointing out a broken link via the comments)

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Alongside my ongoing book reading challenge, I start off every day by reading the latest goings-on in the public relations, social  media and tech blogosphere. As part of my new approach to creating content, I’m going to begin curating the best for you.

Each Monday, I’ll kick-start your week’s reading by sharing some of the most interesting pieces I’ve read over the previous week. Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Also: interactive marketing trends and how social media may break down gender stereotypes.

Let me know about your favourite pieces from the last week in the comments below.

1. Betting on News, AOL Is Buying The Huffington Post

AOL’s spate of content-focused acquisitions continues – first TechCrunch, now the Huffington Post as the New York Times reports on its latest move.

AOL buys HuffPo

2. Brian Solis: Malcolm Gladwell, Your Slip Is Showing

Nowadays, you can almost guarantee that every time there’s a significant world event, Malcolm Gladwell will stick his head up and beat down a non-existent argument that social media is driving everything. In this piece, Brian Solis offers a counterpoint to Gladwell’s incessant focus on tools, and looks at the bigger picture.

Gladwell’s slipping point

3. Wired: Trolls Pounce on Facebook’s Tahrir Square

In a bit of a counterpoint to Gladwell’s perspective, Wired looks at how Egyptian President  Hosni Mubarak’s supporters are spreading propaganda and disinformation through social media.

Facebook as a battleground

4. Fast Company: UFC and Its Gang of 4.6 Million Facebook Friends Body Slam Sports Broadcasting

UFC – the hot sport of the moment – bypasses the mainstream media and takes to Facebook to broadcast some of its fights. Fast Company notes that “Experimenting with new web integration is a natural fit for the UFC, a business built on the strapping backs of its early, Internet-savvy fans.”

Ultimate Fightbook

5. Forrester: Actual Interactive Marketer Predictions For 2011

Following-up on my presentation on 20 social media trends for business in 2011, here are a few diverse predictions from an equally diverse group of interactive marketers:

  • Ad prices increase
  • Marketing will blend promotion and content
  • Targeting gets even bigger
  • Netflix pulls out of mail
  • Mobile commerce will bloom
  • 2012 will be a year of even more aggressive innovation

Interactive marketing predictions

6. Mashable: HOW TO: Create A Facebook Engagement Policy

Mashable isn’t usually a source to rely on for in-depth walk-throughs, but this piece on creating an engagement guide for Facebook does a decent job of outlining some key areas:

  1. Categorize posts
  2. Establish acceptable response times
  3. Develop guidelines for resolving issues
  4. Create a process for handling inquiries
  5. Set clear ground rules for fan posts
  6. Set the appropriate tone

Engaging on Facebook

7. TEDTalks: Johanna Blakley: Social media and the end of gender

Johanna Blakley talks about the demographic profiling used by traditional media and the advertising industry, and how online communities and social media may bring an end not only to false demographic targeting but also to gender stereotypes in mainstream media.

Social media and the end of gender

(Image: nkzs, via sxc.hu)