Interview: LearnAsOne Founder Steve Heyes
LearnAsOne is a new charity set up to fund new schools and support their running costs throughout the developing world....
5 Questions From ‘New Media’ Newcomers
I attended an IABC seminar this week where Cyrus Mavalwala and Joseph Thornley explored the transition from ‘old’ to ‘new’...
Talk Is Cheap – Toronto PR Unconference
Gary Schlee, professor of Corporate Communications and Public Relations at Centennial College, today announced Talk Is Cheap, "a social media...
Thoughts On FacebookCampToronto2
I attended FacebookCampToronto2 tonight at Toronto’s wonderful MaRS building. Surprisingly, much of the content was marketing-related, which was a pleasant...
Panel Discussion: “Is The News Release Dead?”
Last Thursday I attended a panel discussion, organized by my department, entitled “Is The News Release Dead?” We had a...
Support Builds For Social Media News Releases
CBC’s Tod Maffin wrote today about his frustration with the traditional news release: There’s the lead paragraph, followed by some...
Runners’ Lounge – Social Networking For Runners
A new social network for runners, the Runners’ Lounge, launched this Friday. Social networking sites are the perfect forum for...
Porsche Spins Its Wheels… Into Trouble?
Porsche got reasonable coverage of its recent announcement that it will cut its Canadian prices by 10 per cent over...
How To Lose Your Credibility: Talk About “Hits”
I read a transcript of a media event at work the other day, and one exchange between a reporter and...
Privacy Commissioner of Canada Launches Blog
Canada’s government has gone 2.0. Ok, perhaps that’s a slight exaggeration. Federal government websites – of which there are many...
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