Video Game Ads: Think Carefully
Advertising within video games is a hot topic right now. As video games become more and more mainstream, they become...
Good Times At The Geek Dinner
I went to my first Geek Dinner Toronto (got to love the name!) tonight. What a great gathering of 60...
A Bad Pitch And Some Simple Tips For Getting It Right
A little while back I received my first pitch as a blogger, which was very exciting for a newbie like...
The Front Fell Off
Forget media training – here’s a great video parody of a CEO in full damage control mode, courtesy of comedians...
Utah Mine Collapse – A Communications Crisis
Unless you’ve had your head in a box recently, you know about the Utah mine collapse and the desperate search...
BooneOakley’s Innovative Mailing System
BooneOakley has generated a lot of good coverage with its innovative approach to delivering its response to the RFP for...
Word Of Mouth Genius
This is genius: As part of a new ad campaign for Carlsberg, Saatchi & Saatchi went around London dropping £5,000...
Simple Principles For Great Podcasting
I’m a podcast addict. Right now I have more unlistened-to podcasts than my poor MP3 player can physically store –...
Across The Sound iPhone Sponsorship – A Useful But Extreme Experiment
Joseph Jaffe has created some waves recently with his offer of sponsorship of his podcast in exchange for an iPhone....
Are Companies Missing The Point Of Social Media, Or Is Facebook Missing An Opportunity?
The web is full of story after story right now about companies cancelling their advertising on Facebook because of their...
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