Reality Check On Twitter

TwitterIt’s time to stand up and call "bullshit" on people who say Twitter is replacing blogs.

Don’t get me wrong – I love Twitter. I use it more than any other social media tool, I have a lot of connections on there and I get a lot out of it. But it’s not replacing blogs (not yet, anyway).

Time to break out of the bubble, people. Let’s look at this with a bit more perspective.

Sure, many of us in the social media circle use Twitter to fire off quick messages that may remove our perceived need to blog about those topics. We’re in a tiny minority though. The vast majority of people online haven’t even heard of Twitter.

What’s more (let’s be honest) we self-censor a lot less on Twitter than we do on our blogs. That’s not a negative – Twitter’s format lets us share links and thoughts much more easily than blogs do. Still, that means I post links and thoughts on Twitter that I wouldn’t write about here.

Blogs have a massive number of participants, both in terms of owners and readers. I’m talking tens of millions of sites. Despite that, most people don’t even trust blogs yet. To them, blogs are still an emerging technology. Meanwhile, Twitter currently has around 940,000 users in total and many of those accounts are dormant.

Jeremy Pepper wrote a great post about some of the other topics that caused ripples in the social media community this week. He sums it up well:

If we continue to live in our social media worlds, we might be leading in some technology way, but we are also in danger of missing what is happening in the rest of the world – the real world – that might have more of an affect on our products, our clients, our jobs than we want to admit.

We’re way ahead of the curve here, and we need to remember that. Just because we’ve found a shiny new tool that works for us, it doesn’t mean the average person in the street is doing the same thing.

Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.