A Poorly Thought-Out Sponsorship?
The Globe and Mail newspaper reports today that at the launch of Waste Reduction Week, hundreds of schoolchildren were given...
The Ethics of Ghost-Writing in Social Media
When you're online, I think the expectation is that when you see someone's name on something then it's actually that person. That's the point of "social media," right? It's social. If I'm not building a relationship with the person I think I am, there's something very wrong with that.
Should Principals Really Do Media Clippings?
In a recent episode of Inside PR, one of the excellent podcasts I mentioned yesterday, the panel members talked about...
Top 12 Communications, Marketing And Social Media Podcasts
I’m a podcast junkie. I listen to them whenever I’m outside, and I get through a lot. It helps that...
Eight Tips For Difficult Client Conversations
We tell our clients what they need to hear, not what they want to hear. That means sometimes you have to have difficult conversations. So how do you go about making those conversations as conflict-free and effective as possible?
How Often Do You Question Assumptions?
Challenge your assumptions and challenge those of others. Often the assumptions will be right, but it's worth doing it for the times when they aren't.
Integrated Communications – Not Social Media – Won The Election
Social media didn't win the election. However, a tightly-integrated communications strategy, of which social media was an important part, went a long way towards it.
Five Tips For Pitching Me
If you're about to pitch me, I have five guidelines for you (plus one for luck): Know what I write about; know where I live; remember my name; write to me personally; use the 'to' field in your email. Bonus: Get to know me first.
Practical 101s: Tips For New Twitter Users
So, you now have a Twitter account and you're raring to go. But what do you do? This post gives my suggestions for how to get the most out of Twitter.
What’s Your Favourite Tool For Monitoring Conversations?
As conversations become increasingly fragmented, they're becoming increasingly more complex to monitor. What's your favourite monitoring tool (or tools)?
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