Strategic Communications Planning – A Free eBook
The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning.
Valuable PR Advice From Chris Brogan
Chris Brogan has posted some excellent advice for PR pros working in the digital space entitled “What I Want PR...
Four Lessons From Twitter’s Spam/Customer-Busting Episode
Four lessons that companies can learn from Twitter's latest customer-service episode
Could SEO Devalue News Releases Even More?
Why not just make sure that your release is relevant, well-written and on-topic? A well written release will have plenty of the important words in there as a natural result. With a little extra attention you can optimize your release without compromising its quality.
Orderit.ca Delivers Excellent Proactive Customer Service
Well done to Orderit.ca. I’m thoroughly impressed. With one piece of proactive customer service they’ve erased any bad feelings I had about my experience and turned me into an ambassador for their company.
How To Write A Good Communications Plan – Part 13 – Evaluation
Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.
Newspapers: A Growth Business?
According to the World Association of Newspapers, newspaper circulations world-wide rose 2.57% in 2007 and 9.39% over the last five years.
Where Do We Go From Here?
As I've just wished this site a happy first birthday, I've decided to take this opportunity to consider what I can do to improve it.
13 Tips From My First Year Of Blogging
Today marks the one-year anniversary of my blog. For your benefit, here are 10 things I’ve learned over the last year that your blog should have...
Ready, Aim, Fire – 2 Ways That Poor Planning Can Hurt You
When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan - of putting tactics before strategy.
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