5…4…3… Days To PodCamp Toronto
The wait is almost over! Just three days to go until PodCamp Toronto 2008 hits Toronto. Almost 400 people are now registered for the event, which is shaping up to be an awesome weekend.
Why Business-To-Business Companies Need To Act More Like Business-To-Consumer Companies
There’s been a lot of talk recently about companies’ reactions to fans’ online activities. Target, Ford and Hasbro have all...
The Importance Of Meeting Expectations
The Globe and Mail published an interesting article recently entitled Build your brand – but don’t forget to deliver an...
International Olympic Committee Allows Beijing Athletes To Blog
The International Olympic Committee has ruled that athletes at the Beijing Olympics will be allowed to write about their experiences...
I’m Done With Social Media
"Social media" is out. So is "microblogging." No more "social bookmarking" either. What am I talking about? Clear writing. Plain language.
What PR Pros Can Learn From Gamers
Can we get communications pointers from computer games? The New York Times recently featured an article looking at how there’s...
Why Measurement Is Important
“The things that get measured are the things that get done. Companies measure the stuff they care about.” So simple...
PR Web Takes The ‘Social’ Out Of Social Media
In the lead-up to PodCamp Toronto 2008, we’re issuing a news release with details of the event. Given that it’s...
Thoughts on Mitch Joel’s take on Ford/Scrabulous
My thoughts on Mitch Joel’s take on the Ford Mustang and Scrabulous controversies recently. Generally spot-on in my view. Note:...
Social Media News Release: An EXTRA Tool, Not A Replacement
It’s been over 18 months since Todd Defren released his template for a new news release format and over that...
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