Macro, Not Just Micro
In a digital world where more and more focus is (rightly) being placed on analytics and measurement, it can be...
Be Careful What You Put In Writing
Ian Capstick wrote yesterday about an online bust-up between National Post technology reporter David George-Cosh and marketing consultant April Dunford...
Sort Your Digital Presence Out!
This post stems from a conversation I had with Ed Lee tonight (we agreed). Before anyone gets all upset, I’m...
The Power of Pith
Media relations is a funny business. So often we talk about how we need to find serious, substantial stories to...
3 Steps To Better Objectives
“Increase sales” isn’t a good objective. Neither is “increase web traffic,” or “increase awareness,” or “more customers.” Why? Because you...
What’s Your Focus?
Something useful to remember: That’s my focus. Every time I write a post I think about which of the segments...
8 Questions to Ask Your “Social Media Expert”
Ike Pigott wrote an excellent post today for Media Bullseye about the pack mentality emerging on Twitter. More specifically, he...
Blogging vs. Twitter – Commitment and Effort – Another Perspective
I recently received an excellent comment on my recent post Blogging vs. Twitter: A Different Kind of Commitment from Doc Kane (@dockane on...
Rethinking Blogger Relations
Is blogger relations worth it? Is the ROI sufficient to justify the investment? I’ve written a few times in the...
Blogging vs. Twitter: A Different Kind of Commitment
Talking with Michael O’Connor Clarke the other day, we both commented on a trend we’ve both observed recently: Corporations seem...
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