What’s In Your Social Media Toolkit?

What's your social media toolkit?You can think of social media as a set of tools that organizations can use for a variety of purposes – customer service, branding, promotion, relationship-management, etc. Just as with any toolkit, you’re not going to use every tool every time.

Sometimes the hammer fits, but if you’re trying to measure something the hammer is pretty much useless. Similarly, sometimes a blog will fit perfectly, while other times YouTube might be a more suitable tool. Sometimes (say it ain’t so!) social media outreach won’t fit at all.

If social media represents a set of tools – what’s in your toolkit?

Over the last two years my online toolkit has shifted back and forth as tools have come and gone. Recently, however, I’ve noticed a bit more stability in the services I use. Is this a reflection of a slightly maturing marketplace? Or just of a tough economy?

Here’s my current toolkit. I use these tools pretty much every day:

What’s in your toolkit? What’s changed from a year ago?

Dave Fleet
Managing Director and Head of Global Digital Crisis at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.