I Don’t Care When You Joined Twitter

A couple of big old-media events boosted Twitter’s profile over the last few weeks (ever notice how social media tool success is often still measured by traditional media coverage?). First, Ashton Kutcher challenged CNN to see who reached one million followers first. Shortly after that, Oprah Winfrey joined Twitter. 

The storm of media coverage over those events brought millions of new people to Twitter; although how many of them remain on the service is still up for debate.

In an outburst of wonderful hypocrisy, the Twitterati didn’t take too kindly to all the new people using the tool they’ve been advocating for for months. Post titles like “Twitter Losing Its Cool” and “Twitter Has Jumped The Shark” became common. 

Along with the hand-wringing came new services to help the early adopters feel good about themselves. When did you join Twitter lets you punch in your username and tells you the date you joined Twitter, while here before Oprah and here before aplusk (Kutcher’s Twitter handle) let you compare your start date to celebrities and others.

Blah blah blah.

Here’s the thing:

I don’t care when you joined Twitter.

Maybe ten million people joined Twitter before Oprah. That leaves somewhere in the region of 6.7 billion people who didn’t. I’m pretty sure many of them have things of value to say.

Here’s what I care about:

That you interact with others, and don’t only promote yourself.

That you share things of value, and don’t just talk about your lunch.

That you tell us who you are – fill in your bio, post a picture and don’t act like a faceless company.

If you do those things, I couldn’t care less whether you’re an early adopter or part of the majority.

Sound fair? Then let’s connect.

Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.