Social Media Is Becoming A Commodity
Anyone can do media relations. Anyone can pitch a journalist. Some people can even do it well. However, no-one in their...
There’s Nothing Magical About Social Media Principles
We often hear how social media is “different” – how it changes everything about your communications. How you have to...
Is This Your Agency/Client Relationship?
On a lighter-than-usual note: Agency folks, does this video seem familiar? Fortunately, we’re blessed with clients who aren’t like this....
Want Me To Write About Your Stuff? Don’t Lie In Your Pitch
I receive several pitches each day. In general, even if I don’t write about what they’re pitching, I welcome the...
Does Your Organization Have Multiple Personalities?
Whether you like it or not, your customer service is now part of your company’s public relations. In reality it...
Rethinking “Influencers”
Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are...
Where Are The Experts?
The people on the leading edge of social media have, in general, avoided referring to themselves as experts. It’s partly...
BackType Connect – Good… Too Good?
Over the last couple of years, it’s become harder and harder to track conversations about your site online. Tools like...
Five Tools For Drinking From The Firehose
Over the last few weeks I’ve presented to a number of groups around ‘101’ social media topics – how to...
Social Media Policies For Your Company: External Policies
In my last post we explored the policies that companies should consider internally, within their organization, when getting started in...
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