The Power Of Video

Note: This post takes a slight tangent from my usual social media focus. Bear with me – normal service will resume shortly…

In our hyper-connected, always-on world, the vibrating of your phone can result in an almost pavlovian-like response. There’s almost a fear that if you don’t see emails the moment they come in then you’ll miss something.

Reality check: Most things can wait. Especially if you’re driving at the time.

A video I tweeted about (embedded below) recently really drove home the point for me. This video communicates the message clearly and memorably in a way that words or still images could not. It’s a great example of the power of video when used correctly.

Hopefully this will make you think twice before sending or reading emails/text messages while you’re driving. If you’re in Ontario, it will soon be illegal to do so anyway, but frankly the potential consequences are a more compelling reason not to do so than the rules.

Warning: The video below is explicit and very emotional. I suggest you don’t watch it with young kids around, and brace yourself. On the other hand it should be mandatory viewing for new drivers.

Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.