The Ostrich Approach Doesn’t Work
There’s been plenty of commentary around the Dominos pizza videos recently. For some insightful commentary, check out posts by Jessica...
Fast-Tracking to Twitter
Back in February I mused about the apparent greater willingness of companies to sign up for Twitter than to start...
Wisdom Of The Crowd Or Idiocy Of The Crowd?
Last night I attended a presentation by Tom Purves entitled How “Augmented Reality” and the Mobile Web Changes Everything. One...
Talking Twitter With CityOnline
One of the great things about social media tools is that they let you connect with people you’d otherwise never...
Social Media Baby Steps Don’t Have To Be Difficult
Yesterday evening I gave a presentation on “Maximising Social Media for Business” to a diverse group of communicators with the...
Aston Martin Brandjacked On Twitter
Aston Martin joins a long list of people and organizations to have been brandjacked on Twitter. A fake account, AstonMartin,...
The Communicator’s Challenge: “We” Are Not “They”
Last week I briefly touched on a big issue that, on reflection, is the bane of communicators across various disciplines:...
Higher Volume, Different Approach
Plenty of people have written recently about the recent influx of people to Twitter and how this is changing their...
PR Isn’t The Enemy
Once again, the last couple of weeks have seen the public relations industry dragged through the mud by a high-profile...
Misleading Magpie Ads = Unfollow
A while back there was a minor uproar around the launch of Magpie, a Twitter-based service that offered to pay...
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