Five Communications Implications As Twitter Enters The Trough Of Disillusionment
Earlier this week, Gartner released its latest Hype Cycle report showing the state of various technology trends. Some of the...
Make Their Lives Easier
“It doesn’t matter. People are lazy.” A friend of mine informed me of this last night when I tried to...
The Importance of Downtime
If you didn’t notice, my site has been quiet for the last week. That’s because, for the last nine days,...
Social Media Agencies and Transparency
Agencies can be involved in every aspect of social media execution without compromising transparency. That just doesn't mean they always should be.
Enough With Misusing Social Media ROI, Already
I’m a little tired of abusing the term “ROI” – giving it new meanings just so they can say they’re...
Do Damaged Brands Have More Opportunities In Social Media?
Do problems with your brand mean more opportunities in social media? I spend a lot of time thinking about how...
Coordinate Multiple Twitter Accounts With CoTweet
If you work on a multi-person social media team, you’ve likely encountered issues coordinating responses to online conversations. You’ll spot...
Set Yourself Apart In The Tough Times
Seth Godin wrote an interesting post yesterday about “winning on the uphills” that really resonated with me. The crux of...
One Person Does Not Equal “Everyone”
A couple of months ago I wrote about the challenge that communicators face in recognizing that we are not the...
Public Relations People And Bloggers Can Work Together
Marketing Vox featured a thought-provoking post yesterday entitled “PR Blackout Challenges Mom Bloggers to Return to Basics.” To boil the...
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