Using Social Media to Protect Your Reputation
Reputation management through social media is a hot topic right now. In fact, digital crisis communications was the topic of...
The Biggest Challenge Digital Communicators Face
Let’s chat about the biggest challenge I think digital communicators on the agency side face nowadays. It’s not measurement It’s...
Video: Dave Fleet On Communications Trends And Joining Edelman
Many of you know that about six weeks ago I joined Edelman‘s Digital team. Soon after, I sat down with...
How To Manage Your Time In A PR Agency
If you work in PR you probably find yourself pulled in myriad directions on a constant basis – especially if...
Digital Communications Conversations Continue To Evolve
The maturation of the conversation about social media-driven PR continues. As the “digital communications” industry (read: somewhere in the intersection...
Book Review – UnMarketing: Stop Marketing. Start Engaging.
If you’re a regular Twitter user, Scott Stratten can be hard to miss at times (ok, always). The self-proclaimed “Jedi...
Privacy Is About Control, Not Anonymity
Seth Godin says you don’t really care about privacy: “If you cared about privacy you wouldn’t have a credit card,...
Do Facebook Fans Really “Like” You?
They like you, but do they really like you? I just returned from Podcamp Montreal, where I attended several thought-provoking...
Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google
Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free...
Time To Evolve How We Target Social Media?
How many times have you read something like this in a digital communications plan? “One in three of our target...
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