Sysomos Audience Moves Towards Measuring Social Media ROI
Social media ROI is a hot topic right now, as social media begins to (slowly) mature. The purists who insisted...
Social Mediators 7 – Eqentia – Social Media Monitoring Tool For Enterprises
Eqentia is a social media startup headquartered in Toronto, Canada. In this week’s episode of Social Mediators, Eqentia’s CEO and Founder, William Mougayar,...
Why I’m Writing This On An iPad
When the iPad came out I was vehemently against the idea of getting one, for several reasons: No multitasking No...
Four Reasons Your Social Media Marketing Campaign Sucks
Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities...
Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media
Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of...
Why Facebook’s Community Pages Could Give Brands Headaches
A couple of weeks ago I received a worried call from a friend working in PR for a large company....
How To Ruin (Or Build) Your Personal Brand
A little while back I was invited to keynote at a young professionals’ event in Hamilton, on the topic of...
Adapt Your Social Media Channels To Fit Your Capacity
It’s a common dilemma in social media – so much to create, so little time. I’ve written before about how...
“Millenials In PR” Debate Goes Both Ways
In recent days, several smart people (Bill Sledzik, Todd Defren… and again, Ryan Stephens) have written posts either addressed to...
Next Is Now
I don’t usually write about client work, but I’m pretty psyched about this video we produced for Rogers so I’m...
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