Infographic: The Cost and Benefit of Social Media
Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost...
The Little Give
Today I’m veering a little way from my normal topics – while I generally write about communications, social media and...
Compete Responds To Criticism
Last week I voiced some concerns around the traffic numbers that Compete.com reports for websites. My primary concern was that, after...
Is Share of Voice a Useless PR Metric?
This is a guest post by my Edelman colleague Rob Clark Sometimes you say a word too many times in a...
Compete.com Doesn’t Compete
I can’t take it any more. For years I’ve suffered in (relative) silence, while we’ve continued to use a tool...
The Non-Review Review: The Now Revolution
A quick confession for you: about six months ago I snagged a pre-release copy of the book “The Now Revolution,”...
Book Review: The Monk Who Sold His Ferrari
I read a lot of business books – you know, the kind focused on how to market, or plan, or...
Monday Morning Reads: Social Pre-Teens; Ebert’s New Voice; YouTubian Politics
Three pieces for you this Monday morning: an interesting look at how educators are grappling with pre-teen adoption of social...
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