Who Is Dave Fleet?

Dave Fleet

Dave Fleet is Executive Vice President and National Practice Lead, Digital at Edelman. In practice that means Dave leads Edelman’s 60-person Canadian digital team across Edelman’s Toronto, Montreal, Vancouver, Calgary and Ottawa offices.

Dave has spearheaded the transformation of Edelman Canada’s 60-person digital team into a fully-integrated digital marketing group providing solutions across a wide range of service areas. In the last year, the team has won a slew of awards at shows including Cannes Lions, Clios, Cassies and the Canadian Marketing Awards.

Other highlights since Dave joined Edelman in 2010 include:

  • Leading a global team of 140 Edelman staff for Edelman’s largest global digital marketing client.
  • Overseeing a multi-office team working on integrated crisis response and reputation recovery for a major manufacturer.
  • Receiving three global Edelman Quality Awards for Excellence – one for individual performance, one for driving digital integration within Edelman and another for building exceptional team culture.
  • Working with diverse clients including PayPal, Shell, Aimia, AMD, BRP, BlackBerry, Foresters, Intuit, TransCanada, TELUS, Volkswagen and Walmart.

Dave also spent five years working in the public sector in progressive strategic communications positions within the Ontario Government, both in the Cabinet Office and in a line ministry role. In 2008, Dave was presented with the Amethyst Award, the highest award available to Ontario public service staff.

Dave is a member of the Program Advisory Committee for post-graduate marketing programs at Seneca College.

Dave graduated with a BSc in Business Administration from the University of Bath in England. In his free time, Dave enjoys running, cycling, skiing, reading and letting his imagination run riot in video games.

You can find out more about Dave’s professional background on LinkedIn, follow his ups and downs on Twitter, and see what he’s reading on Goodreads.

What’s This Site About?

DaveFleet.com is about digital marketing, public relations and social media, and the areas where those topics intersect.

For reasons of integrity (and job security) I try to avoid topics directly related to my work as much as possible. If I write about clients, client work or direct competitors of my employer or clients, I will disclose that relationship.


I tend to write about communications strategy, but on the occasions that I have received review items, I will disclose this in any subsequent post.

In the past I had an agreement with Shutterstock to use images from their site.


While I work for Edelman, I am not writing on its behalf. These opinions are mine and mine alone, and do not reflect the views or policies of my employer.

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