A Privacy-First Digital Marketing Landscape
We are in the midst of seeing a privacy-first marketing landscape emerge, and that landscape is – mostly – our fault.
Digital is facing a Trust Crisis
Amidst the gloomy outlook from this year's Trust Barometer report, there are four significant implications for digital marketers and communicators.
The risk of building your social media house on someone else’s land
Now is the time for brands to invest in their own properties. This doesn’t mean stepping back from social media, but it does mean ensuring that that activity drives some kind of long-term benefit.
(Nearly) 10 Reflections and Lessons from 2020
I’m not usually one for new year’s resolutions but this year I found myself reflecting on what I’ve learned and what I can do better.
Paternity Leave in a Pandemic
Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was...
(Social Media) Strategy: Lessons from the Trenches
I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a...
The Fear, Self-Doubt and Infinite Rewards of Paternity Leave
This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving...
Lessons along the road: 5 career pointers for new graduates
I recently had the honour of speaking at Seneca College‘s “Make it Happen” event for about 400 of their marketing...
In Search of Hiring Excellence: Choosing the Best from the Best
Building a successful team is one of the most important things you do as a manager, but it is also...
Not your grandparents’ social: The ongoing evolution of social media
Social media has driven momentous change in the business world over a little more than a decade. It has changed...
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