Posts by Dave Fleet

A Privacy-First Digital Marketing Landscape

We are in the midst of seeing a privacy-first marketing landscape emerge, and that landscape is – mostly – our fault.

Digital is facing a Trust Crisis

Amidst the gloomy outlook from this year's Trust Barometer report, there are four significant implications for digital marketers and communicators.

Run down apartment building

The risk of building your social media house on someone else’s land

Now is the time for brands to invest in their own properties. This doesn’t mean stepping back from social media, but it does mean ensuring that that activity drives some kind of long-term benefit.

(Nearly) 10 Reflections and Lessons from 2020

I’m not usually one for new year’s resolutions but this year I found myself reflecting on what I’ve learned and what I can do better.

The Fleet family

Paternity Leave in a Pandemic

Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was...

Awesome vs Less Awesome

(Social Media) Strategy: Lessons from the Trenches

I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a...

Dave Fleet and son

The Fear, Self-Doubt and Infinite Rewards of Paternity Leave

This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving...

Picture of a country road

Lessons along the road: 5 career pointers for new graduates

I recently had the honour of speaking at Seneca College‘s “Make it Happen” event for about 400 of their marketing...

Sign showing two directions

In Search of Hiring Excellence: Choosing the Best from the Best

Building a successful team is one of the most important things you do as a manager, but it is also...

Not your grandparents’ social: The ongoing evolution of social media

Social media has driven momentous change in the business world over a little more than a decade. It has changed...

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