Blogger relations – you’re doing it wrong
I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency...
Dx3 Presentation: Blogger Relations – Getting the Insiders Onside
Last week I had the pleasure of presenting a revised approach to blogger relations, to a packed room at the...
Content Is King At BlogWorld
I’ll be speaking at BlogWorld LA in a couple of weeks, along with my good friend Jeremy Wright, on the...
Why Paying Bloggers For Posts Changes The Game
There’s been a lot of debate back and forth around bloggers (generally mommy bloggers, although they’re certainly not the only...
Why Spam PR Pitches Won’t Go Away
Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...
Public Relations People And Bloggers Can Work Together
Marketing Vox featured a thought-provoking post yesterday entitled “PR Blackout Challenges Mom Bloggers to Return to Basics.” To boil the...
The Volume/Personalization Trade-Off
The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.
Rethinking “Influencers”
Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are...
Rethinking Blogger Relations
Is blogger relations worth it? Is the ROI sufficient to justify the investment? I’ve written a few times in the...
Anatomy of a Bad Pitch
I recently received a particularly bad pitch. I almost hit "reply" with some pointers for the person pitching, but I thought I'd throw the tips out to everyone instead.
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