books

HOW TO: Read 26 Books A Year

Late in 2009, Julien Smith’s fantastic approach to reading inspired me to set an ambitious target for this year: to read...

Book Review: Accidental Genius, by Mark Levy

Book Review: Accidental Genius, by Mark Levy

When I first received an email from Beth Harte, asking if I’d be interested in checking out a book on...

Book Review – UnMarketing: Stop Marketing. Start Engaging.

Book Review – UnMarketing: Stop Marketing. Start Engaging.

If you’re a regular Twitter user, Scott Stratten can be hard to miss at times (ok, always). The self-proclaimed “Jedi...

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free...

Book Review: Delivering Happiness, by Tony Hsieh

Book Review: Delivering Happiness, by Tony Hsieh

When I think of examples of companies known for successful adoption of social media tools, a few names always come...

Book Review: Historical Tweets

Book Review: Historical Tweets

Ever wonder what Isaac Newton might have said if Twitter had been around in his time? How about Alexander the...

Book Review: Switch – How To Change Things When Change Is Hard

Book Review: Switch – How To Change Things When Change Is Hard

Every so often, a book comes along that somehow boils really complex topics down to such a concise form that...

Book Review: Influence – The Psychology of Persuasion

Book Review: Influence – The Psychology of Persuasion

When I pulled together my reading list for 2010 (side note: two months down, four books read. Rawk!), there were...

31 Books To Live Your 2010 By

31 Books To Live Your 2010 By

A couple of weeks ago I wrote about my 2010 reading challenge – reading 26 books over the next 52...

Book Review: Feeding Frenzy

A couple of months ago I read a compelling post from Gerald Baron – aka the guy behind Crisisblogger, one...

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