Trust in 2012: 4 Implications for Social Media
Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly...
Search Engines Are A Conduit, Not A Source
Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at...
Two Ways To Quickly Improve Your Communications Plans
I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same...
Is Share of Voice a Useless PR Metric?
This is a guest post by my Edelman colleague Rob Clark Sometimes you say a word too many times in a...
Your Brainstorms Suck
Brainstorms are one of the most fun parts of the communications planning process. You get to remove restrictions from your...
Are You Ready If Wikileaks Targets You?
Wikileaks creator Julian Assange has announced that his site is now going to begin to focus on businesses. Apparently the...
Why Paying Bloggers For Posts Changes The Game
There’s been a lot of debate back and forth around bloggers (generally mommy bloggers, although they’re certainly not the only...
When your Customers Become an Issue
All my life I aspired to own a particular car brand. Where I grew up, there weren’t many around (it...
9 Criteria For Selecting A Social Media Agency
A couple of years ago, I wrote a post about 8 factors to consider when selecting a “social media expert.”...
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