marketing

Not your grandparents’ social: The ongoing evolution of social media

Social media has driven momentous change in the business world over a little more than a decade. It has changed...

Chaos

Reflections on the changing digital agency environment

We live in interesting times in the digital agency world – a time of constant change in our business landscape...

Picture of an angry face

Presentation: The Power of Loyalty in Social Media

This afternoon I was pleased to have the opportunity to present at Sprinklr‘s Social @ Scale event in Toronto, as part...

Mary Meeker

Internet Trends for 2014 Report is a must read

Every so often you stumble across a report that contains so much insight that it’s futile to try to digest...

Old man lecturing

Marketing, community, support or all of the above?

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today...

Where does content fit in Facebook’s new marketing model?

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent...

Smart Location-Based Marketing By Home Depot

Update: Sigh — turns out Ben was just larking around — my dreams are crushed. Still, even though this was...

Yeah, Well Your Agency Is Killing Unicorns

Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “HypeBusters: PR Agencies Are Ruining Facebook.” His basic argument:...

The Greatest TED Talk Riposte Ever Posted

This post was meant to be a regular “Monday Morning Reads” post, but then I found myself writing something a...

Why Paying Bloggers For Posts Changes The Game

There’s been a lot of debate back and forth around bloggers (generally mommy bloggers, although they’re certainly not the only...

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