From One to a Million: Managing Social Media at Scale
What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones...
Six important shifts for social media in 2012
It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking...
Compete Responds To Criticism
Last week I voiced some concerns around the traffic numbers that Compete.com reports for websites. My primary concern was that, after...
Is Share of Voice a Useless PR Metric?
This is a guest post by my Edelman colleague Rob Clark Sometimes you say a word too many times in a...
Digital Communications Conversations Continue To Evolve
The maturation of the conversation about social media-driven PR continues. As the “digital communications” industry (read: somewhere in the intersection...
Sysomos Audience Moves Towards Measuring Social Media ROI
Social media ROI is a hot topic right now, as social media begins to (slowly) mature. The purists who insisted...
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