Four theories on the declining trust in Canadian social media
Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are...
15 top tips for a successful PR career
Here are 15 top tips for success in a public relations career.
Two Ways To Quickly Improve Your Communications Plans
I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same...
Newsflash: PR is Not Easy, Cheap or Quick
As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18...
Is Share of Voice a Useless PR Metric?
This is a guest post by my Edelman colleague Rob Clark Sometimes you say a word too many times in a...
Your Brainstorms Suck
Brainstorms are one of the most fun parts of the communications planning process. You get to remove restrictions from your...
Are You Ready If Wikileaks Targets You?
Wikileaks creator Julian Assange has announced that his site is now going to begin to focus on businesses. Apparently the...
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