Digital is facing a Trust Crisis
Amidst the gloomy outlook from this year's Trust Barometer report, there are four significant implications for digital marketers and communicators.
The risk of building your social media house on someone else’s land
Now is the time for brands to invest in their own properties. This doesn’t mean stepping back from social media, but it does mean ensuring that that activity drives some kind of long-term benefit.
(Social Media) Strategy: Lessons from the Trenches
I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a...
Not your grandparents’ social: The ongoing evolution of social media
Social media has driven momentous change in the business world over a little more than a decade. It has changed...
Reflections on the changing digital agency environment
We live in interesting times in the digital agency world – a time of constant change in our business landscape...
Four theories on the declining trust in Canadian social media
Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are...
Presentation: The Power of Loyalty in Social Media
This afternoon I was pleased to have the opportunity to present at Sprinklr‘s Social @ Scale event in Toronto, as part...
Marketing, community, support or all of the above?
Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today...
Content Calendars Aren’t Evil – They’re Just Abused
My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and...
Should “they” be allowed to use social media? Who are “they”?
So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn...
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