Strategies In The 2010 Social Media Marketing Ecosystem
A few days ago I blogged my thoughts on the shape of the social media marketing ecosystem as we enter 2010....
We’re into “2010 prediction season, and there are plenty of social media buzzwords being thrown around.” “Real-time,” “location-based,” “convergence” and...
“Twitter” isn’t a communications strategy. It isn’t even a social media strategy. As a company, having a Twitter account doesn’t...
In a digital world where more and more focus is (rightly) being placed on analytics and measurement, it can be...
“Increase sales” isn’t a good objective. Neither is “increase web traffic,” or “increase awareness,” or “more customers.” Why? Because you...
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