Brands In Public: A New Reputation Management Tool
If your company matters to people, they are talking about you. There’s nothing particularly new about this; this has been...
If your company matters to people, they are talking about you. There’s nothing particularly new about this; this has been...
Ever felt a “need” to be active on Twitter? Do you feel guilty for not publishing to your blog for...
Seth Godin wrote an interesting post yesterday about “winning on the uphills” that really resonated with me. The crux of...
As our team does more and more online outreach on behalf of our clients, I’m increasingly coming to realize that...
You’ve pulled together a social media team, you’ve set your objectives, you’ve developed an integrated communications strategy that combines online...
You’ve leapt onto the social media bandwagon. You’ve dived headfirst into the murky waters of Twitter. You’ve used a few...
Whether you like it or not, your customer service is now part of your company’s public relations. In reality it...
As part of a project to mark the tenth anniversary of the seminal social media book The Cluetrain Manifesto, Keith McArthur organized...
Last week I briefly touched on a big issue that, on reflection, is the bane of communicators across various disciplines:...
Marshall Kirkpatrick wrote a thought-provoking post today over at Read Write Web, looking at social media listening platforms like Radian6...
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