Brands In Public: A New Reputation Management Tool
If your company matters to people, they are talking about you. There’s nothing particularly new about this; this has been...
Feeding The Social Media Beast
Ever felt a “need” to be active on Twitter? Do you feel guilty for not publishing to your blog for...
Set Yourself Apart In The Tough Times
Seth Godin wrote an interesting post yesterday about “winning on the uphills” that really resonated with me. The crux of...
You Aren’t Always Right
As our team does more and more online outreach on behalf of our clients, I’m increasingly coming to realize that...
25 Questions To Make Your Social Media Workflow Work For You
You’ve pulled together a social media team, you’ve set your objectives, you’ve developed an integrated communications strategy that combines online...
Five Levels Of Social Media Responses
You’ve leapt onto the social media bandwagon. You’ve dived headfirst into the murky waters of Twitter. You’ve used a few...
Does Your Organization Have Multiple Personalities?
Whether you like it or not, your customer service is now part of your company’s public relations. In reality it...
Cluetrain Plus 10: People recognize each other as such from the sound of this voice
As part of a project to mark the tenth anniversary of the seminal social media book The Cluetrain Manifesto, Keith McArthur organized...
The Communicator’s Challenge: “We” Are Not “They”
Last week I briefly touched on a big issue that, on reflection, is the bane of communicators across various disciplines:...
Social Media Monitoring – Disturbing Or Useful?
Marshall Kirkpatrick wrote a thought-provoking post today over at Read Write Web, looking at social media listening platforms like Radian6...
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