Should you let social media conversations direct your business?
Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the...
Sysomos Acquired By Marketwire
In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company Acquired by Date Techrigy...
Sysomos Audience Moves Towards Measuring Social Media ROI
Social media ROI is a hot topic right now, as social media begins to (slowly) mature. The purists who insisted...
Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement
Measurement is one of the most interesting areas within social media right now. Not only is effective measurement critical to...
Shift From Self-Driven To Issue-Driven Social Media Listening
Are you focusing on the wrong things in your monitoring program? Yesterday, I was impressed to discuss the following assertion...
Radian6 Launches Real-Time Monitoring And Engagement Console
Radian6 has announced a new tool that has the potential to be a paradigm shift in how companies manage their...
Review: Sysomos Social Media Monitoring Tool
I’ve explored many social media monitoring tools over the last few years. This week I added to the list when...
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