Digital is facing a Trust Crisis
Amidst the gloomy outlook from this year's Trust Barometer report, there are four significant implications for digital marketers and communicators.
Four theories on the declining trust in Canadian social media
Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are...
Trust (or Lack of it) and One-Way Social Media
Last week I wrote about the biggest challenge digital communicators face. However, it’s far from the only one; in fact...
Blogs Aren’t Inherently Trustworthy
Back in December, Forrester set off a bit of a blog storm when Josh Bernoff reported that consumers trust company...
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