In this week’s episode of Social Mediators, Joe Thornley and I talk with Terry Fallis about how he and his publisher, McClelland & Stewart, are using social media to find and cultivate a fan base for Terry’s novels.
Also up for discussion this week: Social media adoption still isn’t universal among communicators.
No doubt, more social media will sprout and us marketers will need to leverage increasingly on such tools for sanity and manage clients’ expectations better.
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