Social Mediators 9: Using Social Media to Promote Book Publishing

In this week’s episode of Social Mediators, Joe Thornley and I talk with Terry Fallis about how he and his publisher, McClelland & Stewart, are using social media to find and cultivate a fan base for Terry’s novels.

Also up for discussion this week: Social media adoption still isn’t universal among communicators.

Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.