Dave Fleet

Latest Posts

Photo of rows of books on shelves

Top ten non-fiction book recommendations from 2022

My top ten non-fiction book recommendations from 2022

Photo of a typewriter with a piece of paper saying "fake news"

The Power of Prebunking: Managing Disinformation in the Social Media Age

In recent years I’ve found myself doing more and more work in the area of countering misinformation – and disinformation...

A Privacy-First Digital Marketing Landscape

We are in the midst of seeing a privacy-first marketing landscape emerge, and that landscape is – mostly – our fault.

Digital is facing a Trust Crisis

Amidst the gloomy outlook from this year's Trust Barometer report, there are four significant implications for digital marketers and communicators.

Run down apartment building

The risk of building your social media house on someone else’s land

Now is the time for brands to invest in their own properties. This doesn’t mean stepping back from social media, but it does mean ensuring that that activity drives some kind of long-term benefit.

(Nearly) 10 Reflections and Lessons from 2020

I’m not usually one for new year’s resolutions but this year I found myself reflecting on what I’ve learned and what I can do better.