Do we have any info on the metrics and ratios used to value these deals?

I'm always asked by people "what's next for social media" and I've been saying for months "it's consolidation." This is a good chart and I think a trend that will continue in the small to medium company size arena. I'm also interested in metrics (we use Jive) so this was of interest to what we are doing at the exchange. Thanks for the post. Allan Schoenberg @allanschoenberg

Hi Dave, Just wanted to let you and your readers know how excited we are about the acquisition. As Nick said just before me the merger makes just sense. Marketwire does a fantastic job with news and social media releases as well as tracking those impressions. Taking it a step further was just logical. Now they can say here is what happened far beyond media impressions to give greater insight to their customers. Of course, our customers will have the same level of excellence we strive for here at Sysomos. Marketwire CEO Michael Nowlan says it best in his blog post about the acquisition; "[O]ur future is bright, and you ain’t seen nothing yet!" Cheers, Sheldon, community manager for Sysomos

Disclosure: I am the SEM and Social Media Specialist @Marketwire. We are extremely excited about the Sysomos acquisition. As social media becomes an integral part of any business, social media monitoring becomes not just inevitable, but invaluable. As Mike F. said previously, it is a "core principle and standard in all businesses." I couldn't have said it better myself. Along with our superior distribution and reach (including SEO), Sysomos' innovative solutions for the social media landscape let us offer the best to our clients. Marketwire is more than ‘just a newswire’, we're a communications platform. We help our clients achieve, and exceed, their communication goals and business objectives. Nick @shinng http://www.facebook.com/marketwire http://www.twitter.com/marketwire http://www.marketwireblog.com

Hi Dave, thanks for this analysis. I would also add the recent passage of Buzzmetrics into the Nielsen and McKinsey joint venture NMIncite, not strictly an acquisition but certainly a transaction of note: McKinsey weighing into social media lends legitimacy to social media intelligence as a viable step in any corporate strategy. As an astrophycist who has converted himself into social media intelligence analysis, I also strongly agree with your point that we are only seeing the beginning of what we can do with social media analytics. Jason falls has recently blogged about the failings of social media monitoring tools we have also commented on the subject: http://nexalogy.com/sm-analysis/the-difference-between-monitoring-and-analysis/ http://nexalogy.com/sm-analysis/social-network-analysis-from-disillusionment-to-enlightenment/

Dave - Great stuff, and always enjoy your coverage on this subject. When I first saw Sysomos I cant say I was very impressed. Considered it just another monitoring solution. But you, Jason Falls and others have talked about how great the Audience tool is/was so perhaps they've turned the corner. Like you, I'll be curious to see how the tool evolves under Marketwire's umbrella. It certainly can't hurt them to have an influx of cash. Just wonder which of the monitoring providers will be next.

Great article. The company I work for recently demoed Heartbeat, it's a really good product. Dave, in your opinion what is the best tool for measuring social media activity?

Hi Dave, this is a really interesting viewpoint and I totally agree. You may also want to add to the list two other significant acquisitions (Scoutlabs / Lithium and Buzzgain / Meltwater). It's going to be really interesting to see who's next as this exciting marketplace evolves.

First off, congratulations to everyone at Sysomos! A great product of what I've seen and heard of. We all stress how important social media monitoring/engaging/measuring is in today's world for any business in any industry...but still not enough that it is an integrated part of every company's core business plan. As more of these stand-alone platforms become integrated into largely adopted community/marketing/measuring platforms the closer we come to having social media monitoring a core principal and standard in all businesses and in all industries. This is a win for the social media monitoring industry. Congrats again Sysomos! Mike Fraietta I Social Media Manager I Jive Software I @MikeFraietta I 215.596.9009

Another one to add: DNA13 acquired by CNW Group

Do we have any info on the metrics and ratios used to value these deals?

I'm always asked by people "what's next for social media" and I've been saying for months "it's consolidation." This is a good chart and I think a trend that will continue in the small to medium company size arena. I'm also interested in metrics (we use Jive) so this was of interest to what we are doing at the exchange. Thanks for the post.
Allan Schoenberg
@allanschoenberg

Hi Dave,

Just wanted to let you and your readers know how excited we are about the acquisition.
As Nick said just before me the merger makes just sense. Marketwire does a fantastic job with news and social media releases as well as tracking those impressions. Taking it a step further was just logical. Now they can say here is what happened far beyond media impressions to give greater insight to their customers.
Of course, our customers will have the same level of excellence we strive for here at Sysomos.
Marketwire CEO Michael Nowlan says it best in his blog post about the acquisition; "[O]ur future is bright, and you ainu00e2u0080u0099t seen nothing yet!"

Cheers,

Sheldon, community manager for Sysomos

Disclosure: I am the SEM and Social Media Specialist @Marketwire.

We are extremely excited about the Sysomos acquisition. As social media becomes an integral part of any business, social media monitoring becomes not just inevitable, but invaluable. As Mike F. said previously, it is a "core principle and standard in all businesses." I couldn't have said it better myself. Along with our superior distribution and reach (including SEO), Sysomos' innovative solutions for the social media landscape let us offer the best to our clients. Marketwire is more than u00e2u0080u0098just a newswireu00e2u0080u0099, we're a communications platform. We help our clients achieve, and exceed, their communication goals and business objectives.

Nick @shinng
http://www.facebook.com/marketwire
http://www.twitter.com/marketwire
http://www.marketwireblog.com

Hi Dave,

thanks for this analysis. I would also add the recent passage of Buzzmetrics into the Nielsen and McKinsey joint venture NMIncite, not strictly an acquisition but certainly a transaction of note: McKinsey weighing into social media lends legitimacy to social media intelligence as a viable step in any corporate strategy.

As an astrophycist who has converted himself into social media intelligence analysis, I also strongly agree with your point that we are only seeing the beginning of what we can do with social media analytics. Jason falls has recently blogged about the failings of social media monitoring tools we have also commented on the subject:

http://nexalogy.com/sm-analysis/the-difference-between-monitoring-and-analysis/
http://nexalogy.com/sm-analysis/social-network-analysis-from-disillusionment-to-enlightenment/

Dave - Great stuff, and always enjoy your coverage on this subject. When I first saw Sysomos I cant say I was very impressed. Considered it just another monitoring solution. But you, Jason Falls and others have talked about how great the Audience tool is/was so perhaps they've turned the corner. Like you, I'll be curious to see how the tool evolves under Marketwire's umbrella. It certainly can't hurt them to have an influx of cash. Just wonder which of the monitoring providers will be next.

Great article. The company I work for recently demoed Heartbeat, it's a really good product.

Dave, in your opinion what is the best tool for measuring social media activity?

Hi Dave, this is a really interesting viewpoint and I totally agree. You may also want to add to the list two other significant acquisitions (Scoutlabs / Lithium and Buzzgain / Meltwater). It's going to be really interesting to see who's next as this exciting marketplace evolves.

First off, congratulations to everyone at Sysomos! A great product of what I've seen and heard of.

We all stress how important social media monitoring/engaging/measuring is in today's world for any business in any industry...but still not enough that it is an integrated part of every company's core business plan. As more of these stand-alone platforms become integrated into largely adopted community/marketing/measuring platforms the closer we come to having social media monitoring a core principal and standard in all businesses and in all industries.
This is a win for the social media monitoring industry.

Congrats again Sysomos!

Mike Fraietta I Social Media Manager I Jive Software I @MikeFraietta I 215.596.9009

Another one to add: DNA13 acquired by CNW Group