Analyzing Twitter Usage

I came across an interesting tool the other day – Twitter Stats – provided by Brad Kellett.

The tool is a web-based adaptation of code by Damon Cortesi, who produced a tool to grab stats from a user’s Twitter feed and aggregate them to show overall stats.

The tool looks at:

  • Tweets per hour of the day
  • Total Tweets per day
  • Total Tweets per month
  • Top @replies
  • Top overall @s

Here’s a quick analysis of the stats from my Twitter account.

Total Tweets Per Month

If you’ve read any of my recent posts on my social media tool usage, this won’t surprise you.

As with many tools, my usage of Twitter has rocketed since I started using it in September. There are two good reasons for this:

  1. As I follow more people (I follow roughly 300 right now), I find more interesting conversations that I want to participate in
  2. As more people follow me, Twitter becomes a more powerful tool for soliciting feedback and opinions

Of course, December covered the Christmas period when I wasn’t at work and was generally freer to engage with people.


Total Tweets Per Day

I’m not sure what to make of this one. My usage drops off on Friday, perhaps because I’m less available in the evenings on Fridays.

I don’t, however, have an explanation for why Tuesdays and Wednesdays are my busiest days. Anyone have any ideas?


Tweets Per Hour Of The Day

This makes sense. I’m most available at two times of day:

  1. When I first get to work, drink my coffee and catch up on what’s going on
  2. During my lunch hour

There’s a drop between 6 and 7, when I’m usually out running, but I’m usually online around 8-9pm, when I tend to write my blog posts.

I’m a little surprised that I apparently do some tweeting between 4 and 6am. Bizarre.


Top @ Replies

These are apparently the top ten people I send messages to:

  1. Ed Lee (edlee)
  2. Chris Brogan (chrisbrogan)
  3. David Jones (doctor_jones)
  4. Todd Defren (tdefren)
  5. Michael Allison (michaelallison)
  6. Mitch Joel (mitchjoel)
  7. Neville Hobson (jangles)
  8. Joseph Thornley (thornley)
  9. Bryan Persons (bryper)
  10. CC Chapman (cc_chapman)

Makes sense to me – all ten of these guys (yep, all guys) are smart and interesting. Seven of them produce podcasts that I subscribe to (if you include Todd on the New Media Release Cast).

If you’re on Twitter, into social media and you’re not following these guys, you’re missing out.


Top Overall @s

I’m not sure what this one is all about. Perhaps the people I message out of the blue, as opposed to reply to? Enlighten me.

A few extra names here – more people that I suggest you follow if you’re into this space:

  1. Shel Holtz (shel)
  2. Joseph Jaffe (jaffejuice)
  3. Chris Clarke (clarkey) – blogs at, which appears to be down at the moment
  4. Brian Solis (briansolis)
  5. Tod Maffin (todmaffin)


What do your stats look like? Do they resemble mine? What patterns do you see?

Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.