Another Killer Twitter App?

This post is a little out of the ordinary for me. I’m floating an idea to see if it would work or not. I often do this via Twitter, but this one’s a little more than 140 characters.

Twitter Organizer

Dave Jones posted a note on Twitter the other day that sparked a few thoughts for me.

Dave said that he’d turned off notifications for a bunch of people during the SXSW conference recently so he didn’t get a deluge of messages with no context.

This makes me wonder – is there room/potential for an application that:

  • Lets you create groups of Twitter users
  • Create its own client-side hashtags (or similar) for each of those groups
  • Turn notifications on/off for those groups at will
  • Follow/unfollow those groups at will
  • Lets you post to Twitter/see replies as any existing apps do

I’m not just talking ad-hoc conference groups here, but also more stable, long-term clusters of people. So, I might create geographically-based groups, or themed groups (running, PR, marketing, etc).

Why would you want this? A few potential uses:

  • You’re going to a conference (PodCamp, for example) and want to cut out the non-conference noise on your mobile device
  • You know a big conference is coming up and that it will generate a lot of Twitter buzz (SXSW, PodCamp Toronto, etc). You don’t want to get drowned in that noise
  • You want to only get notifications from people who you know have a high signal-to-noise ratio – those that provide useful links or thought-provoking insights regularly

The “hashtags” would allow you to display messages for each group separately. Boom! You’ve got an app that lets you customize how you organize your twitter reading. Twitku does a similar thing, with separate panels for Twitter, Jaiku and Pownce. You could do this for each group.

I’m no programming expert (I did do my share of web development a few years back, but nothing recently) so I’d love some feedback on whether this works under Twitter’s API.

The idea needs a few details fleshing out, too. Would it be better as a conference-focused tool, or broaden the scope to everyday use?

Even more importantly, if you’re a heavy-duty twitter user, would something like this be remotely helpful?

What do you think?

Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.