Globe And Mail Ends ‘Insider’ Subscriptions – All Articles Now Free

The Globe and Mail newspaper, a rare hold-out in the age of free online content, removed the shackles from its website last week. As of May 31 all of the Globe’s columnists, horoscopes, puzzles and more were available for free.

Honestly, I’m surprised it’s taken them this long. Their competitors – the Toronto Star being a notable example, the New York Times being another – long ago moved to this model.

I know I’m a little slow getting to this, but didn’t want to let it pass unnoticed.

Interestingly, the paper has resisted moving away from online subscriptions altogether. It has launched a new paid product called Globe Plus, which gives access to three features:

  • e-Edition- an electronic version of the daily print edition of The Globe and Mail
  • GlobeinvestorGOLD‘s investor tools
  • Access to 100 articles per month from The Globe and Mail’s archive dating back to January 1, 2000.

It remains to be seen whether this new subscription model is successful. Nonetheless, I applaud this shift to free content from a paper that was a pioneer in implementing new media through its website.

My next ‘wish’: A Digg-like system for comments like the one the CBC has implemented.

Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.