Practical 101s: What Do You Want to Know?

One of my favourite things about working at Thornley Fallis is the conversations we have about social media, digital marketing and online communications on a daily basis. Not just in our offices (although there are plenty of those too), but also as a group, around the meeting room table. We have them all the time and they help to drive us forward as an organization, to stay on the cutting-edge of PR, and to challenge each other.

I’ve noticed that while those of us who are ‘into’ social media get a lot out of these discussions, people who are still getting up to speed on this stuff can struggle with some of the topics. Let’s be honest, a lot of this stuff may seem abstract if the you don’t understand the basics yet. Fortunately, we have an amazingly supportive culture at work that looks to help those people learn.

It makes me wonder, though, if I’m hitting the needs of this site’s readers

What interests you?

Do you read this site to get down into the details on the latest tools? Do you read it for strategic concepts? Or, perhaps, are you looking for tips on how to get started?

Let me know what interests you, and I’ll try to bear it in mind when I write.

If you’re in the latter camp, I especially want to hear from you. What things in particular do you want to know? Is it how to set up a persistent search? How to use a particular social bookmarking tool? Let me know in the comments.

If there are enough people interested in the "101s," I’ll start a series of "Practical 101" posts that address specific how-to’s in social media/PR.

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Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.