Top 12 Communications, Marketing And Social Media Podcasts

I’m a podcast junkie. I listen to them whenever I’m outside, and I get through a lot. It helps that I run marathons, so I spend an hour or two on the trails most nights and have plenty of time to listen.

If you’re into PR and social media and you’re new to podcasting or are looking for a few new shows to check out, here are my current favourites, in no particular order:

Six Pixels of Separation

As I said in a call-in comment to this show last week, Mitch Joel‘s ‘Six Pixels of Separation’ is one of the shows that got me into listening to podcasts. Mitch’s enthusiasm for his subjects is infectious. What’s more, his commentary, insights, interviews and useful tips make for essential listening if you’re even remotely connected to digital marketing.

For Immediate Release

This is another one of the foundations of my podcast playlist. Shel Holtz and Neville Hobson, together with a plethora of regular correspondents, lead their listeners on a bi-weekly tour of the world of communications and social media.

For Immediate Release is divided into several ‘streams’ – the Hobson & Holtz report; book reviews; interviews and live call-in shows. They’re available individually or aggregated together as a single feed.

The regular shows are usually about an hour long, so if you don’t have lots of time for your podcast listening it can be a bit infeasible to listen to them all (I quickly fall behind when I’m not training every day).

Inside PR

The first of several Canadian podcasts on this list, Inside PR is one of the shows that I make a point of listening-to as soon as it is published each week. Hosted by Dave Jones, Martin Waxman, Julie Rusciolelli and the guy-next-door-to-me, Terry Fallis. The show focuses on public relations from an agency perspective, and was actually the first podcast to which I ever listened.

Managing the Gray

Along with Mitch Joel, CC Chapman has one of the most energizing, infectious voices in podcasting. He can be sporadic in posting new episodes sometimes, but the energy level alone makes them worth checking out. I had the pleasure of hanging out with CC at PodCamp Montreal this year, and the energy is there in real life as well. The marketing thoughts in his show are helpful, too…

License to spyCBC Search Engine

This is the first show I listen to every week. Unfortunately Jesse Brown’s lively, insightful show got cut from the CBC’s regular schedule and the length has suffered from the lack of resources Jesse now has. Regardless, it’s still essential listening for me. It doesn’t hurt that I love the way the show is structured – the music, the tone, the topics all fit together perfectly.

CBC Spark

Nora Young hosts Spark, another CBC podcast which explores issues in technology and culture. I met Nora and her colleague Dan Misener at Podcasters Across Borders this year

Media Bullseye Radio Roundtable

The most recent addition to my list (as the folks at Custom Scoop just added it to iTunes); every week Jen Zingsheim and Chip Griffin invite a different person from the social media sphere to join them for a discussion of the latest news in the blogosphere. The different speakers each episode mean there’s always a new perspective on things. Well worth checking out.


The cast of PRobecast has changed over time as people have come and gone from the Topaz Partners team, but the show has retained its focus on social media and public relations. Nowadays the cast includes a couple of people who are new to/haven’t bought-in to the social media ‘thing’ so there are plenty of interesting discussions.

Marketing Over Coffee

Christopher Penn and John Wall meet at a Boston-area Dunkin Donuts every week to discuss the latest in marketing trends and techniques. I have a habit of referring to the show as “Spam over Coffee” due to their focus on email marketing, but whichever way you cut it, there’s more knowledge jammed into each show than I possess in total.

(Also check out John’s other show, The M Show, for his take on recent news and entertainment happenings; and Christopher’s Financial Aid Podcast for… well… financial advice.)

Trafcom News

The lovely Donna Papacosta’s podcast is one of the more irregular shows on my listening list, but it’s worth it for the useful, practical podcasting and audio production tips, and Donna’s dulcet tones (she’s like an audio massage).


One of the more irreverent shows on my list, this one makes it on here due to its occasional tangential mentions of PR and marketing. I primarily listen to Shill for amusement while telling myself it’s educational.

With an apparently random show schedule, Dave Jones and Doug Walker take a tour through whatever catches their attention at the time. Throw-in the occasional F-bomb, plenty of self-mockery and copious ribbing of their listener, and you’ve got a thoroughly amusing show (to me, anyway… but what do I know?).

Tip: The show notes are often as amusing as the podcast itself.

Media Driving

The show title is apt, as Jay Moonah quite literally drives while recording this podcast (I wonder how that will work with Ontario’s proposed new cellphone driving law…)! The shortest show on my playlist, the ever bubbly Jay usually gets into just one topic within the umbrella of “communications, content, messages and marketing” on each show. This makesMedia Driving perfect for when you’ve got a spare minute or 10 on your hands.

So now you know what I’m listening to. What about you?

Dave Fleet
Managing Director and Head of Global Digital Crisis at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.