Are You A Buffler?

A few weeks ago I posted a list of my top ten most irritating PR phrases. Shortly thereafter, I received an email from Melanie Seasons (@mseasons on Twitter) from the UK online PR agency onlinefire

Melanie introduced me to a new verb:

Buffle – a contraction of business and waffle.

Apparently nearly half of the respondents to a survey they conducted thought that “buffling” was on the rise outside the office. She passed along a couple of videos they’d created for hotel chain Ramada Encore to demonstrate… (if you’re reading this via RSS, click through to see the videos)


Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.