Use Social Media To Make Them Feel Special

80+ tweets, dozens and dozens of Facebook wall posts and numerous private messages. That’s all it took (along with some kind and hilarious antics from my co-workers) to make me feel truly special on my birthday yesterday.

Are you doing this kind of thing for your customers? Are you taking a few seconds (or minutes) to make them feel special? It really isn’t difficult – it just took a few seconds to post those messages, but the effect was disproportionate to the effort required. If you’re connected to customers in such a way (online or offline) that you know their birthday or any other special occasion, take the time to send them your best wishes. If something bad (or good) happens, send them flowers. Go that extra step.

A little thoughtfulness can do wonders to strengthen your relationship with someone – whether it’s a friend, a customer or a potential future customer.

Lastly, a big “thank you” to everyone who contacted me yesterday – I truly appreciate it.

Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.