Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement

Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement

Measurement is one of the most interesting areas within social media right now. Not only is effective measurement critical to...

Book Review: Historical Tweets

Book Review: Historical Tweets

Ever wonder what Isaac Newton might have said if Twitter had been around in his time? How about Alexander the...

Social Mediators 6 – Living with the iPad; Living with less PR podcasting

Social Mediators 6 – Living with the iPad; Living with less PR podcasting

In this week’s episode of Social Mediators, Terry Fallis, Joseph Thornley and I talk about some of the limitations of the iPad and...

Clay Shirky On The New Media Environment

Clay Shirky On The New Media Environment

I’m getting a little bit Tumblr-esque here with a short post – I’m going to let the video do the...

Thornley Fallis Seeking A Senior Communications Consultant

Thornley Fallis Seeking A Senior Communications Consultant

I recently posted about several jobs we’re filling at Thornley Fallis Communications and 76design. We’ve filled the account coordinator and...

A Dark Future For Journalism – The Editorial/Ad Wall Is Down

A Dark Future For Journalism – The Editorial/Ad Wall Is Down

Several weeks ago we received a presentation from a major Canadian newspaper publisher entitled “New Approach to Media Relations for PR...

Shift From Self-Driven To Issue-Driven Social Media Listening

Shift From Self-Driven To Issue-Driven Social Media Listening

Are you focusing on the wrong things in your monitoring program? Yesterday, I was impressed to discuss the following assertion...

Cut Companies A Break

Cut Companies A Break

Are you perfect? Most companies aren’t either. They don’t get everything right – in product launches; in marketing; in pricing or...

Join Our Team At Thornley Fallis Communications

Join Our Team At Thornley Fallis Communications

[Update: we’re not just hiring PR folks. We’re hiring designers and developers, too] [Update: The two positions below have now...

Seven Reasons Your Company Needs To Prepare For Crises

Seven Reasons Your Company Needs To Prepare For Crises

Does your company have a communications plan for when it gets hit by a crisis? Chances are, you don’t. Time...