Think PR People Don’t Need Math? Think Again

Think PR People Don’t Need Math? Think Again

We as a profession need to raise our game beyond statistical basics. We can't just think about the numbers after the fact - a results focus needs to feature in every aspect of the work we do.

8 Talking Points On Twitter Follower-Building Tools

8 Talking Points On Twitter Follower-Building Tools

Earlier this week I wrote a post about follower-building services on Twitter, warning about the dangers and how people may...

Anti-Brandjacking Basics: 10 Profiles To Claim For Your Company

Anti-Brandjacking Basics: 10 Profiles To Claim For Your Company

Have you taken the basic steps to prevent people from hijacking your company’s brand? Or have you left the door...

Twitter Follower-Building Services – Gain Numbers, Lose Respect?

Twitter Follower-Building Services – Gain Numbers, Lose Respect?

As time goes on, it feels like more and more people are feeling the allure of Twitter follower-building services. It's easy to see the allure of this, but there's one big downside: They spam your Twitter account.

The Volume/Personalization Trade-Off

The Volume/Personalization Trade-Off

The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.

Scribnia Helps You Discover And Review New Blogs

Scribnia Helps You Discover And Review New Blogs

A little while back, a few people drew my attention to Scribnia. I glanced at it at the time, but...

Feedburner and FriendFeed: FailBurner

Feedburner and FriendFeed: FailBurner

Feedburner is probably one of the most-used services available for bloggers. Its RSS analytics, promotion and advertising features have made...

Community Alone Isn’t Enough

Community Alone Isn’t Enough

One of my favourite roles to play (and one that likely annoys my colleagues the most) is that of devil’s...

You Aren’t Always Right

You Aren’t Always Right

As our team does more and more online outreach on behalf of our clients, I’m increasingly coming to realize that...

TweetDeck and Seesmic Desktop: Racing To The Bottom?

TweetDeck and Seesmic Desktop: Racing To The Bottom?

Twitter was buzzing last night as the latest version of free Twitter client TweetDeck was launched, to fairly universal acclaim....