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Three Ways To Wag The Long Tail Of Content

I was glancing at my blog traffic stats the other day, and noticed something that made me sit up and...

7 Tips For Getting Legal Approval on Social Media Programs

I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point....

Lies, Damned Lies and Mis-understood Statistics

Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike”...

Two Ways To Quickly Improve Your Communications Plans

I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same...

You Never Know

It’s all too easy to shoot your mouth off sometimes – to pass judgement and get a quick dose of...

Video: Thoughts on Social CRM for Small Businesses

Video: Thoughts on Social CRM for Small Businesses

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a...

A Simple, Effective Way To Boost Your Creativity

Want a quick way to improve your creative output, at work and at home? Carry a notebook with you at...

4 Ways To Improve Your Social Media Content Strategy

Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate)...

You Don’t Need To Know Everything

You Don’t Need To Know Everything

I recently took on a new role within Edelman (it’s a good thing, don’t worry), and as a result have begun...

Book Review: Social Marketing to the Business Customer

Despite all of the books out there about social media, most of them are pretty generic or focus on end-user...