Infographic: The Cost and Benefit of Social Media

Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost...

The Little Give

Today I’m veering a little way from my normal topics – while I generally write about communications, social media and...

Compete Responds To Criticism

Last week I voiced some concerns around the traffic numbers that Compete.com reports for websites. My primary concern was that, after...

Is Share of Voice a Useless PR Metric?

This is a guest post by my Edelman colleague Rob Clark Sometimes you say a word too many times in a...

Compete.com Doesn’t Compete

I can’t take it any more. For years I’ve suffered in (relative) silence, while we’ve continued to use a tool...

Don’t Be Fooled By Last-Click Analysis Of Social Media

Forrester recently published a report entitled “The Purchase Path of Online Buyers.” Normally I’m a fan of Forrester’s reports, but...

The Non-Review Review: The Now Revolution

A quick confession for you: about six months ago I snagged a pre-release copy of the book “The Now Revolution,”...

Book Review: The Monk Who Sold His Ferrari

Book Review: The Monk Who Sold His Ferrari

I read a lot of business books – you know, the kind focused on how to market, or plan, or...

Yeah, Well Your Agency Is Killing Unicorns

Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “HypeBusters: PR Agencies Are Ruining Facebook.” His basic argument:...

Monday Morning Reads: Social Pre-Teens; Ebert’s New Voice; YouTubian Politics

Three pieces for you this Monday morning: an interesting look at how educators are grappling with pre-teen adoption of social...