How To Write A Good Communications Plan – Part 12 – Budget
Unfortunately, even the most basic communications approach comes with costs attached. In a corporate communications plan, the budget section details these.
How To Write A Good Communications Plan – Part 11 – Issues
Issues management is all about catching problems before they become crises. Your communications plan should help you to prepare for that.
How To Write A Good Communications Plan – Part 10 – Tactics
You know your goals; you know what you're saying; you know who you're talking to. You need to decide how to say it. How are you going to reach the audiences you've selected?
How To Write A Good Communications Plan – Part 9 – Messages
Your analysis is done, you've figured out your communications strategy and you know who you're targeting. It's time to craft your messages. But where do you start?
How To Write A Good Communications Plan – Part 8 – Announcement
By now we've set the stage, established our objectives and strategy and chosen our audiences. Now, at last, it's time to think about our announcements.
How To Write A Good Communications Plan – Part 7 – Audiences
It's time to decide who you want to reach with your communications. Analyze the key groups or people you want to reach and what their needs are. Which stakeholders are key to this initiative? Who else do you need to consider?
How To Write A Good Communications Plan – Part 5 – Objectives
As the old saying goes, you need to know where you're going before you can know how to get there. Likewise, before you can plan out your strategy... before you even start to think about your media products or event... you need to nail down your objectives.
What PR Pros Can Learn From Gamers
Can we get communications pointers from computer games? The New York Times recently featured an article looking at how there’s...
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